On a rainy Sunday morning five years ago, two aspiring entrepreneurs sat in a coffee shop together, dreaming up business ideas.

They shared the same ambition, drive, and work ethic. They were both hungry to succeed and start their own successful businesses.

Fast forward five years, and their paths couldn’t have been more different.

One was still juggling ideas that never quite took off, chasing quick money-making schemes like dropshipping and SMMA, hopping from one trend to another.

The other had built a thriving, profitable business. What was the difference?

It wasn’t luck or intelligence. It was focus.

The successful entrepreneur understood one vital truth: The best businesses solve specific problems.